Experience: Program/Project Manager, CRM campaigns, Power BI, Salesforce
Job Description & Details
"The demand for skilled program managers who can bridge digital marketing and data analytics is soaring. This role offers a unique blend of CRM campaign oversight, Power\u202fBI reporting, and cross\u2011functional leadership\u2014all within a hybrid setting in Mettawa, IL. Joining as a Program Manager\u202fIII gives you a fast\u2011track path to senior strategic positions in the marketing technology space.\n\n# Job Summary\nThe Program Manager III will lead end\u2011to\u2011end CRM campaign initiatives (email, SMS, direct mail), drive Power\u202fBI dashboard creation, and coordinate cross\u2011functional teams to ensure timely delivery and quality assurance. You\u2019ll own project planning, documentation, stakeholder communication, and UAT processes while leveraging platforms such as Salesforce Marketing Cloud, Marketo, or Unica.\n\n# Top 3 Critical Skills Table\n| Skill | Why it's critical | Mastery Level |\n|---|---|---|\n| CRM Campaign Management (Email, SMS, Direct Mail) | Drives revenue and customer engagement through targeted communications | Senior |\n| Power\u202fBI Reporting & Dashboards | Translates campaign data into actionable insights for stakeholders | Senior |\n| Stakeholder & Cross\u2011functional Coordination | Ensures alignment across marketing, IT, and business units for seamless execution | Mid |\n\n# Interview Preparation\n**1.** How do you design and execute an end\u2011to\u2011end CRM campaign across email, SMS, and direct mail?\n*What the interviewer is looking for:* Understanding of campaign planning, channel integration, segmentation, compliance, and measurement.\n\n**2.** Describe your approach to building a Power\u202fBI dashboard that monitors campaign performance.\n*What the interviewer is looking for:* Ability to select key metrics, data modeling skills, visualization best practices, and storytelling with data.\n\n**3.** What steps do you take during UAT to ensure a campaign launch is error\u2011free?\n*What the interviewer is looking for:* Structured testing methodology, defect tracking, stakeholder sign\u2011off procedures, and risk mitigation.\n\n**4.** How have you managed conflicting priorities among multiple stakeholders in a digital marketing project?\n*What the interviewer is looking for:* Communication tactics, negotiation skills, escalation paths, and documentation of decisions.\n\n**5.** Explain your experience with Salesforce Marketing Cloud, Marketo, or Unica and how you leveraged them to improve campaign efficiency.\n*What the interviewer is looking for:* Hands\u2011on platform knowledge, integration capabilities, automation techniques, and measurable outcomes.\n\n# Resume Optimization\n- Program Manager\n- CRM Campaigns\n- Email Marketing\n- SMS Marketing\n- Direct Mail\n- Power\u202fBI\n- Salesforce Marketing Cloud\n- Marketo\n- Stakeholder Coordination\n- UAT\n\n# Application Strategy\nWhen reaching out to the recruiter, send a concise email that opens with a friendly greeting, attaches your polished resume, and clearly highlights your top skills. Emphasize projects where you led CRM campaigns, built Power\u202fBI dashboards, and coordinated cross\u2011functional teams. Make sure to mention related skills you possess, such as **CRM campaign management**, **Power\u202fBI reporting**, and **stakeholder coordination**.\n\n# Career Roadmap\n| Current Role | Typical Experience | Core Focus | Next Position |\n|---|---|---|---|\n| Program Manager III | 5\u20117 years in program/project management, CRM and analytics | End\u2011to\u2011end campaign delivery, data reporting, stakeholder leadership | Senior Program Manager / Marketing Operations Director |\n| Senior Program Manager | 8\u201110 years leading large\u2011scale marketing technology programs | Strategic portfolio management, enterprise\u2011wide analytics, executive communication | Director of Marketing Operations |\n"