Job Description & Details
This is a heavy-hitting performance marketing role that leans hard into data analytics and paid media optimization rather than just creative fluff. If you like slicing data in SQL, building Tableau dashboards, and constantly running multivariate tests to squeeze every ounce of ROI out of ad spend, this gig will keep you busy. You'll be the bridge between raw campaign data and actual business revenue while juggling multiple cross-functional stakeholders.
What You'll Actually Be Doing
Expect to spend your mornings reviewing campaign pacing, QA'ing tracking pixels, and diving into audience segmentation metrics across social and display channels. Your afternoons will likely involve building out A/B testing frameworks, pulling data via SQL or slicing it in Excel to report back to product and sales teams, and hunting for operational bottlenecks. You aren't just setting and forgetting ads here; you own the entire feedback loop from budget allocation to revenue attribution.
The Core Tech Stack
You need a solid foundation in paid media channels paired with strong data chops. SQL and advanced Excel or Google Sheets are absolute non-negotiables because you'll be expected to pull and manipulate your own data without waiting on a data engineering team. Familiarity with BI and visualization platforms like Tableau will make your life significantly easier when you have to present performance dashboards to leadership.
Interview Expectations
Be ready for the hiring manager to throw a messy attribution scenario your way, asking how you would diagnose a sudden drop in conversion rate while ad spend remained flat—they want to see if your analytical troubleshooting is systematic or just guesswork. You'll also likely get grilled on your experience designing rigorous A/B and multivariate tests, specifically how you handle sample size calculations and statistical significance when traffic is tight.
Application Advice
Your resume needs to scream performance and ROI, not just campaign management. Make sure you explicitly highlight your hands-on experience with SQL, Tableau, and large-scale paid media budgets alongside specific metrics showing how your testing strategies improved conversion rates or lowered customer acquisition costs. Drop keywords like audience segmentation, campaign optimization, and cross-functional project management right at the top to clear the automated filters.