Job Description & Details
The demand for sophisticated analytics and tagging solutions is soaring as businesses strive to unlock deeper insights from their digital platforms. Companies are especially hungry for experts who can master GA4 and GTM across client‑side and server‑side environments. This Solutions Architect / Analytics Engineer role offers a chance to lead those initiatives while working remotely.
Job Summary
We are looking for a senior‑level Solutions Architect / Analytics Engineer to own end‑to‑end GA4 and Google Tag Manager implementations. The role involves designing tagging architecture, developing custom GTM templates, integrating Shopify tracking, automating measurement via the GA4 Measurement Protocol, and maintaining robust CI/CD pipelines using Git/GitHub.
Top 3 Critical Skills Table
| Skill | Why it's critical | Mastery Level |
|---|---|---|
| GA4 & GTM implementation (client & server) | Core of data collection & measurement strategy | Senior |
| JavaScript, HTML, CSS (custom templates) | Enables precise tagging & data layer manipulation | Senior |
| Git/GitHub & CI/CD pipelines | Guarantees reliable, repeatable deployments and version control | Senior |
Interview Preparation
- Explain how you would set up a server‑side GA4 implementation using GTM.
What the interviewer is looking for: Understanding of GTM server containers, data streams, tagging flow, and privacy considerations. - Describe the process of sending custom events to GA4 via the Measurement Protocol.
What the interviewer is looking for: Knowledge of required payload fields, authentication, and handling of hit limits. - How do you debug tagging issues that only appear in production?
What the interviewer is looking for: Proficiency with Chrome DevTools, Omnibug, network inspection, and systematic troubleshooting steps. - Walk us through a CI/CD pipeline you built for deploying GTM containers.
What the interviewer is looking for: Experience with Git workflows, automated testing, and deployment tools (e.g., GitHub Actions, Jenkins). - What considerations are needed when integrating Shopify tracking with consent frameworks like OneTrust?
What the interviewer is looking for: Awareness of cookie consent flow, event firing after consent, and data privacy compliance.
Resume Optimization
- GA4 implementation
- Google Tag Manager (client‑side & server‑side)
- JavaScript custom templates
- HTML/CSS tagging
- Git/GitHub workflows
- CI/CD pipelines
- Shopify tracking integration
- Measurement Protocol
- Omnibug / Chrome DevTools debugging
- Multi‑brand analytics architecture
Application Strategy
When reaching out to the recruiter, send a concise email that greets the hiring manager, briefly introduces yourself, and attaches your resume. Explicitly highlight your top skills—such as GA4 & GTM expertise, advanced JavaScript tagging, and CI/CD automation—and reference any relevant projects (e.g., a server‑side GA4 rollout for an e‑commerce site). Mention that you are excited about the remote nature of the role and that you can bring immediate value.
Career Roadmap
| Current Role | Typical Experience | Core Focus | Next Position |
|---|---|---|---|
| Solutions Arch / Analytics Engineer | 10‑15+ years in analytics & tagging | End‑to‑end measurement strategy, architecture, automation | Analytics Engineering Lead |
| Analytics Engineering Lead | 3‑5 years leading teams & large‑scale implementations | Team leadership, cross‑functional roadmap, advanced data governance | Director of Analytics Engineering |
| Director of Analytics Engineering | 5+ years strategic oversight across multiple brands | Organizational analytics vision, budgeting, stakeholder alignment | VP of Data & Analytics |